Digital psychology examines the psychological aspects of human lives, such as human behaviors, actions, attitudes, motivation, learning on digital platforms.
Sharing any content with others, also known as the “share” metric, has become one of the most important social media KPIs. Sharing posts and news with our friends and families leads to their rapid spread. But what causes this? Why do we feel the need to immediately share certain things we see with others? In …
Why Do We Share? Top Reasons for Going Viral on Social Media Read More »
A few years ago, we talked about some psychological tactics used on users by Trendyol – Turkey’s largest e-commerce website. Now, we will talk about similar analysis on Amazon e-commerce website, which has millions of visitors per day. Amazon, founded by Jeff Bezos in 1994, started as an online bookstore and has grown into one …
Amazon.com E-commerce Strategies: How Digital Psychology Redefining E-commerce? Read More »
People only buy and use things they trust. However, it takes time to build this trust. Because no one stops at the first site they have searched and makes a decision. People spend hours and days researching and comparing before making a decision. Of course, we are talking about a rational user. Therefore, regardless of …
How to Build Trust and Make Visitors Engage More on Website? Read More »
Landing page – is the page of the website where you want to direct users in digital marketing. Landing page of website requires constant optimization for maximum convenience to the user. The main message and landing page design must be as clear as possible for this. Every day a lot of money spend on social …
We get exposed to hundreds of ads, notifications and visit a lot of websites every day. But very few of these ads, posts, banners, or websites are caught our attention. Most of the ads that we see daily in social media, search engine ads, or websites are being ignored. That is the reason for wasted …
Get User’s Attention in 3 Seconds: Principles of Attention Read More »
People became more and more addicted to online shopping, especially after the global pandemic spread in almost all countries of the world. Even the people who hate online shopping and did not use e-commerce websites became widespread users of these websites. After these events, e-commerce websites tried to develop new digital marketing strategies to increase …
We all know that the ability to persuade is an important element in the marketing field. In other words, persuasion skill is essential for marketers to be able to market their products or services more effectively. Persuasion marketing has been created as a result of being able to influence people with different marketing tools. No …
6 Persuasion Techniques: How To Influence And Persuade People? Read More »
