Conversion Optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website.

Amazon.com E-commerce Strategies: How Digital Psychology Redefining E-commerce?

June 28, 2024
amazon-ecommerce-analysis-digital-marketing-digital-psychology

A few years ago, we talked about some psychological tactics used on users by Trendyol – Turkey’s largest e-commerce website. Now, we will talk about similar analysis on Amazon e-commerce website, which has millions of visitors per day. Amazon, founded by Jeff Bezos in 1994, started as an online bookstore and has grown into one …

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How to Build Trust and Make Visitors Engage More on Website?

November 29, 2022 / , ,
How to Build Trust and Make Visitors Engage More on Website?

People only buy and use things they trust. However, it takes time to build this trust. Because no one stops at the first site they have searched and makes a decision. People spend hours and days researching and comparing before making a decision. Of course, we are talking about a rational user. Therefore, regardless of …

How to Build Trust and Make Visitors Engage More on Website? Read More »

How “Trendyol.com” Increased Conversion Rate and Became the Fastest-Growing E-commerce Website of Turkey?

November 28, 2022 / , ,
How “Trendyol.com” Increased Conversion Rate and Became the Fastest-Growing E-commerce Website of Turkey?

People became more and more addicted to online shopping, especially after the global pandemic spread in almost all countries of the world. Even the people who hate online shopping and did not use e-commerce websites became widespread users of these websites. After these events, e-commerce websites tried to develop new digital marketing strategies to increase …

How “Trendyol.com” Increased Conversion Rate and Became the Fastest-Growing E-commerce Website of Turkey? Read More »