Sharing any content with others, also known as the “share” metric, has become one of the most important social media KPIs. Sharing posts and news with our friends and families leads to their rapid spread. But what causes this? Why do we feel the need to immediately share certain things we see with others? In …
Why Do We Share? Top Reasons for Going Viral on Social Media Read More »
A few years ago, we talked about some psychological tactics used on users by Trendyol – Turkey’s largest e-commerce website. Now, we will talk about similar analysis on Amazon e-commerce website, which has millions of visitors per day. Amazon, founded by Jeff Bezos in 1994, started as an online bookstore and has grown into one …
Amazon.com E-commerce Strategies: How Digital Psychology Redefining E-commerce? Read More »
What is SEO (Search Engine Optimization)? SEO (Search Engine Optimization) – SEO is the process of organically increasing the quality and quantity of traffic from search engines to a website or a web page. The main principle of SEO is to ensure that the website appears at the top of the search results. I have …
How to Make SEO-friendly Website? (SEO Checklist) Read More »
People only buy and use things they trust. However, it takes time to build this trust. Because no one stops at the first site they have searched and makes a decision. People spend hours and days researching and comparing before making a decision. Of course, we are talking about a rational user. Therefore, regardless of …
How to Build Trust and Make Visitors Engage More on Website? Read More »
Landing page – is the page of the website where you want to direct users in digital marketing. Landing page of website requires constant optimization for maximum convenience to the user. The main message and landing page design must be as clear as possible for this. Every day a lot of money spend on social …
You will probably agree that planning too much budget on social media advertising does not mean that there will be too many sales. Platforms like Google and Facebook expect to generate revenue while create value its audience. Considering fast-changing algorithms of social network, and every-day-new-functions show us that it is currently impossible to operate organically …
How To Improve Social Media Advertising: 8 Methods Read More »
We get exposed to hundreds of ads, notifications and visit a lot of websites every day. But very few of these ads, posts, banners, or websites are caught our attention. Most of the ads that we see daily in social media, search engine ads, or websites are being ignored. That is the reason for wasted …
Get User’s Attention in 3 Seconds: Principles of Attention Read More »
Every digital marketer has a social media budget that they are responsible for. We are publishing campaigns, posts, contacting our community in different ways. But how we do know that we are in the right way? How Do We Know That Our Social Media Strategy Is Successful? We can measure success with the help of …
Social Media KPIs: How to Measure Success in Social Media? Read More »
According to Google search statistics, there is an average of 3.5 billion searches per day in Google (Internetlivestats, 2019). While digital marketers monitor consumer behavior that changes almost every 5-10 years, they also need to track their habits in search engines. Before analyzing users’ behavior on search engines and websites, we need to know how …
Must-Know Secret Before Starting Keyword Research in SEO Read More »
According to the recent researches of 2021, visitors who click on an ad are 50% more likely to buy the product or service. Additionally, Google Ads increases overall brand awareness by 80%. (WebFx) But Google Ads differentiate from social media advertising with its own rules and regulations. Digital marketers must be very careful while launching …
How to Boost Your Sales Effectively with Less Budget in Google Ads? Read More »
