People only buy and use things they trust. However, it takes time to build this trust. Because no one stops at the first site they have searched and makes a decision. People spend hours and days researching and comparing before making a decision.
Of course, we are talking about a rational user.
Therefore, regardless of the product or service being sold, creating trust in the website is one of the most important factors in the Buyer’s Journey.
But how do you build trust while the user is on the website?
Using high-quality and real photos
It is necessary to use high-quality and realistic photos/videos at a level that will not affect the speed of the site. It’s time to delete the stock photos! 🙂
Testimonials & Reviews
Sharing your customer reviews with users builds trust. It helps people to see other people who have used the product or service and what they think about it. Of course, these reviews should be shared from real people.
Easy contact
Users should be able to contact you easily through different channels. Therefore, e-mail, contact numbers, address, social network pages should be clearly mentioned. A user who cannot connect will leave the site immediately.
Certificates & Awards
Don’t forget to add your certificates and awards that you earned in your field so far to the site. They increase your reliability.
Customers
You can display the logos of the companies and clients you have cooperated with so far under “Our Clients” section.
About us
Providing detailed information about the company on the site like what it does, what services and products it provides are among the details that create trustworthiness.
Brand & message consistency
From the design of the site to the messages it gives, the media it uses, etc. each must comply with the brand guidelines.
Educate before sell
One of the things digital marketers have observed is that people engage educational content more, than content that tries to sell directly. Therefore, instead of just trying to sell on the website, it is more effective to educate the user and then try to sell.
Bonus tip: Instead of educating, you can also try to entertain and then sell 🙂
Introducing the team – “Our Team Members”
Displaying the team, you work with on the site increase trust in the user. Because, he already knows people who to cooperate with and sees them. Not knowing this creates uncertainty, which makes us a little further away from the sale stage.
The goal of creating trust in users is to minimize uncertainty in their minds and influence them to be more interested in the product / service we provide.